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5 industry leaders share strategies for earning consumer attention
Today, people can access a near-infinite amount of content anywhere, and anytime, across almost every screen. While reaching people is easy, keeping their attention is harder than ever and requires a different approach to video marketing— for both creative and media...
3 tips creating engaging vr content
It's one thing to make your VR content accessible. But how can you ensure that your audience engages? Our recent research identified three key insights for "sticky" VR content that you can carry into your highly non-virtual media plan. We recently shared...
How do you know if your ads are being seen
Measuring Viewability Just because your ad is served on the web or in an app, doesn’t mean it will be seen. Viewability tells you whether an ad had the chance to be seen or not. What is viewability? Viewability is a measure of whether or not an ad had a...